Pan Ocean



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CI

Word Mark

  • Longitudinal combination of basic grid word mark
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Color System

Main Color
  • PAN RED : Pantone 180C, Process C0 M100 Y80 K0, R237 G26 B59
  • PAN BLUE : Pantone 294C, Process C100 M70 Y0 K20, R0 G74 B143
Sub Color
  • PAN DARK BLUE : Pantone 281C, C100 M70 Y0 K35, R0 G31 B123
  • PAN GRAY : Pantone 428C, C0 M0 Y0 K25, R199 G200 B202
  • PAN GOLD : Pantone 873C
  • PAN SILVER : Pantone 877C
  • PAN BLACK 6C : Pantone BLACK 6C, C0 M70 Y0 K100, R35 G31 B32

Incorrect Usage

  • The color of wordmark should not be changed
  • The angle and gradient of wordmark should not be changed
  • The wordmark should not be stretched or condensed
  • The wordmark should not be distorted
  • The wordmark should not be proportioned differently
  • The signature should not be repositioned
  • The wordmark should not be placed on a complicated patterned backdrop
  • The wordmark should not be placed on a background with insufficient contrast
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